What is Vanguard?

Vanguard is a renowned platform for low-cost investing which caters to buy and hold investors with a long-term ideology.

If you are keen to invest and have an instinctive, educational and low-priced brokerage experience, then Vanguard is one platform you need to check out. With a little skimming through the Vanguard website, you will find how effective it is in helping you make investment decisions with zero hassle. Let’s go ahead with further investigations.



Vanguard has been around for a very long time since it was founded in 1975 by Jack Bogle. Vanguard holds offices in North America, Europe, Australia and Asia with a team of over 18000 employees from various ethnic groups that possess the knowledge, understanding and skills to connect their clients with the best decisions in investment. It is an organization that serves more than 30 million investors from many parts of Europe, making it one of the world’s most respected investment management companies. By now, vanguard has an estimated total of $8.1 trillion as assets under its worldwide management, as was evident in January 2022.


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The Trading Platform

Vanguard sports both a mobile app and a web platform for the ease of its users. You can customize both these platforms according to your interests. You are allowed to adjust your accounts you need displayed and the content on your feed within the mobile app. For viewing performances and additional information, accounts can be added to custom groups. The mobile app sports very little hassle as it is not complicated and allows you ease of usage. However, it does not support the same asset classes as the web platform. Furthermore, the app does not stream real-time data; rather it uses real-time quotes while the other areas of the app displays delayed quotes.


Vanguard has also given consideration to its younger investors who go through the complexities of modern saving and investing. Digital Advisor – a new all-digital advice service has been recently piloted by Vanguard. Personal Advisor services with access to a Vanguard financial advisor is available for investors facing more complex financial situations.


Vanguard carries an aggregate limit of $250 million in excess Securities Investor Protection Corporation (SIPC) provided by Lloyd’s of London and London Insurers. Each customer has a cash limit of $1.75 million with a maximum of $49.5 million. Apple users are allowed to log in with biometric (face or fingerprint) recognition. In the past four years, Vanguard has not shown any significant platform outages or any data breaches through April 2021. With no recent major regulatory filings, Vanguard has a committed web page with clear information on its pricing structure and fees.


Basic Information

Vanguard is primarily based in Valley Forge, Pennsylvania, USA. Its employees work in offices the world over- in America, Asia and Europe.  It has received various accolades in many fields since 2019. For instance, 9 of its funds received 16 Refinitiv Lipper Fund Awards in March 2022 and was named as one of the World’s Best Employers by Forbes in October 2021, to name a few of its achievements. Vanguard allows the trading of an admirable range of assets from stocks to mutual funds. Furthermore, The Vanguard Group Foundation has allocated $2 million to contribute to organizations that are committed to bring about social change in organized, cooperative and inclusive approaches.

 How Vanguard charges and earns

Vanguard accepts investments from residents in Austria, Finland, France, Germany, Guernsey, Iceland, Isle of Man, Jersey, Liechtenstein, Luxembourg, Netherlands, Portugal, Spain, Sweden, Switzerland, and the United Kingdom only. This means that their features are more aligned with European clients.

Vanguard is one of the kind with regard to its structure. The company is owned by its shareholders which makes it ideal for investors. With no outside owners or outside interests, there is zero competing loyalties.

It is well suited for long-term or retirement savers, investors who prefer low-cost investment vehicles, and investors who are comfortable investing primarily through index funds and exchange-traded funds (ETFs). Vanguard helps its clients to make long-term investment decisions without going into the hassle of using charting capabilities or expansive research tools and data.

Vanguard charges zero commissions for online equity, ETF, or OTCBB trades. An infinite number of shares can be traded at a base commission.

Option trades do not sport per-leg commissions. Per-contract commissions cost $1.

It will cost you $50 for an order for 50 options contracts.

If you have less than $1 million in Vanguard ETF and mutual fund assets, the trade of a transaction-fee mutual fund online will cost you $20. Clients who have more than 1 million of the above will be allotted a set amount of $0 trades. For clients who hold between $1-5 million of the above will be given the first 25 trades at $0 and then it costs $8 to trade a transaction-fee mutual fund online and by phone. Clients that exceed the $5 million limit will receive 100 $0 trades. Then it costs $8 to trade a transaction-fee mutual fund online and by phone.

Vanguard’s live broker fee costs an additional $25 per trade. Clients with more than $1,000,000 have free access to live brokers.


Margin interest has a range from 8.5% for $10,000 balance to 7% for over $100,000 as of Jan. 2021.

Fixed income transaction fees could vary.

Accounts under $10,000 in Vanguard funds are charged $20 annual account service fee. This fee can be waived if you select e-delivery for account statements.

There are zero charges for inactivity, account closure or transfer, exercise/assignment, receiving wires, sending checks, or paper statements and trade confirmations.

Outgoing wires domestically as well as internationally have a charge of $10.

Vanguard gives you interest rate of 0.03% which is higher than average. You are paid back all the interest earned on your idle cash.

Vanguard does not engage in PFOF (Payment for order flow) which compensates the average broker for directing your equity and options orders to specific trading exchanges.

Vanguard participates in stock loan programs using the stocks held within its funds. The returns from lending securities within funds are realized within the fund and are naturally passed on to the investors.

A net price improvement of $0.0159 per share is attained by Vanguard’s order router. For options orders, Vanguard generates $0.0614 in price improvement per contract.

Since Vanguard’s customers are not traders, it does not offer portfolio margining.


Support and Learning Resources

Customer care is available via phone from 8am to 8pm, on weekdays. If you are client of Vanguard Personal Advisor Services, you will have unlimited access to Financial advisors. Furthermore, the qualifications of your account size for the level of services will determine the time you spend with Vanguard on hold.

Vanguard owns a lengthy history of educating investors. Their content focuses on helping you set financial goals and creating a plan of action on how to reach them. Educational resources such as blogs, news articles, social media, commentary, research papers, videos, as well as webcasts on investment products, retirement, industry news, financial planning, and the economy can be found on the Vanguard website. Along with an investing glossary, Vanguard also offers DIY and beginner investors life stage planning tools.


Account and Research Facilities

Vanguard has created account and research amenities with its primary buy-and-hold clients in mind. Anything that does not cater to this community has not been given priority.

Vanguard has three canned screeners. However this will not stop you from creating your own and saving for future use. Its stock comparison tool allows clients to compare two stocks.

ETF specific screening tool as well as a mutual fund screening tool allow you to compare characteristics of ETFs and mutual funds side by side.

The fixed income screening tool offers retail investors a list of all CDs and bonds off of which they could build a bond ladder. Vanguard also has chartings that are customizable.

Vanguard has a plethora of DIY resources to strengthen your financial toolbox, of which a significant number is for retirement planning.

Vanguard brings you news from MT Newswires and Associated Press.

The registered clients of Vanguard have free access to daily market reports as well as third-party research provided by Argus and Market Grader, offered by Vanguard.

Idle cash at Vanguard is automatically swept into money market funds with a low expense ratio.

Once you purchase and settle a security at Vanguard, you can make the decision to reinvest or receive cash.  Clients have the option to make the decision at the account level, which drives selections for all new purchases, or they can make the selection on a security by security basis.


What Vanguard cares about

Vanguard is a company that works for the greater good of all communities. They show great concern towards the environment, data privacy, ethics and integrity, diversity, equity, and inclusion. Investors show increasing interest to create an impact in the world through their investments and Vanguard is one medium they use to do this. Environmental, social and governance (ESG) investing is a major area of Vanguard’s focus. It has dedicated an area of its website for socially responsible investing (SRI) and ESG investing. They have indexed their funds and omits companies that do not comply with certain ESG criteria. As of now, Vanguard holds one actively managed fund with an integrated strategy that includes companies that are actively approaching ESG practices.

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